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For new startups

Your first year is the one where the wrong advice costs the most. These are the things I explain on WhatsApp two or three times a week — what to set up, in what order, what it costs, and what you can safely ignore for now.

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Latest Newfoundland & Labrador12 min read17 August 2026

Setting up your business online in Newfoundland and Labrador, step by step

Nine steps in the order I would actually do them, from claiming your name to your first ten reviews. Including the half-hour time zone that quietly breaks booking software.

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Starting out7 min read16 August 2026

Why a new business needs a website, even if you get all your work from Facebook

Money is tight, the phone rings sometimes, and everyone is telling you to spend on ads. What a website actually does in your first year.

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If you are starting this month, do it in this order

  1. 01

    Register the name

    Before you print anything or buy a domain. The name has to be free in both places.

  2. 02

    Claim the domain

    Your own name, your own account. A few dollars a month, and it is the one thing you must never let someone else hold.

  3. 03

    Google Business profile

    Free, and for a local business it brings more calls in year one than the website does.

  4. 04

    A five-page website

    Once the first three are done. Not before — a website pointing at nothing is wasted money.

  5. 05

    Ask for reviews

    From the first ten customers, while the job is fresh. This is the whole game locally.

Not sure which step you are on? Ask me.

Tell me what the business is and how far along you are. I will tell you what to do next, in order, even when the answer is that you do not need a website from me yet.

Message me on WhatsApp Work out what it would cost