Straight answers, no jargon.
Things I explain on WhatsApp two or three times a week, written down properly. Mostly for people opening their first business and working out what they actually need online.
Latest post
Latest
Newfoundland & Labrador
12 min read
17 August 2026
Setting up your business online in Newfoundland and Labrador, step by step
Nine steps in the order I would actually do them, from claiming your name to your first ten reviews. Including the half-hour time zone that quietly breaks booking software, and why page weight matters more here than in Toronto.
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Coming next
Written when I have something worth saying, not on a schedule.
Google Business
How to set up your Google Business profile properly in 20 minutes
Money
What a website should cost, and the four things that make quotes differ
Reviews
Getting your first ten Google reviews without annoying your customers
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